The Institute of Public Administration and Entrepreneurship
at Ural Federal University
PR & Advertising:
Harmonization of Cross-Cultural Communications
Program goal
Training global leaders and researchers who will play active roles in dealing with actual problems which we face in the present international community, especially those specific to the fields of "Advertising and Public Relations," "Media and Culture" and "Community and International Business"
Duration of study: 2 years
Direction: Mass Media and Information-Library Science
Subject: PR and Media Relations
Credits: 120 ECTS
Language of instruction: English
Entry requirements: 4-year Bachelor's degree (or equivalent)
Head of the program: Galina Savchuk, Associate Professor, Head of Department of Integrated Marketing Communications and Branding.
Program highlights:
Exchange semester at Federal University of Ouro Preto, Brazil (30 ECTS)
Opportunity of obtaining a dual degree (Ural Federal University + Pontificial Catholic University of Minas Gerais, Brazil)
Internship at PR & advertising agencies and departments of enterprises, banks, insurance companies etc.
Curriculum
  • Foreign Language/Russian language
  • Management of Integrated Marketing Communications
  • Theory of Scientific Research in Professional Sphere
  • Planning and Realization of PR & Advertising Campaigns
  • PR & Advertising Technologies in Different Spheres
  • Management of PR & Advertising Agencies
  • Communication Theory
  • Technologies for International Communication
  • International Public Relations
  • Legal Aspects of International Communication
  • Technologies for Public Opinion Management
  • Internet Communications in International Sphere
  • Role of PR in Eurasian Integration
  • Effective Interpersonal Communication
  • Place Branding
  • Corporate Culture
  • International Integrated Communications
  • Political Aspects of International Communication
  • Management of Investors' Relations
Final examination
Oral examination and Master's thesis defense
Career opportunities
Program graduates will be qualified for careers in government agencies at the federal, regional and local levels; non-governmental institutions and organizations, social organizations, media consulting agencies, advertising and creative agencies, communication agencies, BTL and PR agencies, institutions and organizations of political, economic, social, educational, scientific, industrial, service, cultural and other fields.
Price
3163 USD per year*
  • * The tuition fees are approximate, calculated based on the average currency exchange rate of 1 USD = 60 RUB, and may change depending on exchange rate. Discounts may be provided based on applicant's entrance exam performance. For further information, please contact us.

Olga Novoselova
Deputy Director in international affairs, Career and Social Partnership Center

NovoselovaOlga@urfu.ru
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